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New Master Branded Collection of Purpose-Built Rentals Brings Much Needed Housing Supply to Canadians

Hazelview's Story of Home sets new standard of rental living

TORONTO, November 15, 2022 - Hazelview is doing its part to fill the housing supply gap in Canada with the introduction of its first ever master-branded collection of purpose built-rentals in key cities across the country.  This new series of elevated rental residences called Story of Home have been carefully crafted and artfully composed. Each community in the series is a ‘chapter’ of the story told through striking architecture and thoughtful interior design.  With partners like Graziani + Corazza Architects, rla/architecture, and 4té the vision for these projects come to life at every turn.  And that’s not all.  Story of Home offers incomparable lifestyle programming and amenities including complimentary access to lululemon®Studio, SpinCO® and exclusive local retail discounts. These paired with the safety and security of Hazelview’s unparalleled property management, gives residents the opportunity to enjoy worry-free living while advancing the plot of their own life story. 

“Whether it’s young professionals, families, students, or empty nesters, many Canadians are seeing purpose-built rentals as a valuable option for their lifestyle and needs. We’re incredibly proud and excited to launch this collection of newly built rental residences and to provide much-needed new rental supply to urban Canadian centres, including 587 new suites from the first two buildings in this new series of properties” says Michael Williams, Head of Real Estate Development at Hazelview.  Williams continues, “with amenities like co-working space, community gardens, fitness centres, hobby rooms, and indoor-outdoor social spaces, these first two buildings in the series are suitable for singles, couples, and families alike.

This new series of residences are complete communities complemented by best-in-class amenities, common spaces, and lifestyle programing aimed at helping residents live their best life. Four pillars anchor the Story of Home collection, each offering unique experiences and partnerships to help residents discover their next story:

  • Move: invites residents to embrace movement in all forms.  In addition to fully equipped fitness centres, residents have complimentary access to dedicated spin studios powered by PODIUM by SpinCO® and a yoga studio featuring lululemon®Studio. Partnership with SpinCO® and other local fitness providers will offer residents complimentary expert-led fitness classes. 

     

  • Connect: fosters a community that connects residents to what matters most.  Whether it’s complimentary Wi-Fi access in all amenity spaces, dedicated co-working lounges to find your new ‘work from home’ environment, or games lounges to shoot some pool or play the latest board game, residents can find connection points throughout their building.

     

  • Nourish: provides everything residents need to nourish their mind and body just steps from their suite. Residents are invited to find nourishment at coffee bars featuring local roasts from the neighbourhood coffee shop like Happy Goat Coffee or to juice up through our partnership DOSE Juice.   

     

  • Grow: offers space and room to grow so residents can propel their life forward and build a story worth telling.  With events like cooking lessons with local partners, wine and craft beer tastings, learning new hobbies in the ‘hobby/work spaces’, the design of these buildings enables residents to grow in place, engage their curiosity and encourage personal growth. 

 “We took inspiration from the hospitality industry to create a master-brand approach across the Story of Home collection and provide an elevated, unique living experience for residents, says Colleen Krempulec, Senior Vice President, Brand Marketing and Corporate Social Responsibility.” Krempulec continues “strategic partnerships with companies like SpinCO® and DOSE Juice were carefully curated to bring products and services to residents to help them move, connect, grow, and nourish their bodies and minds.”   

The first two chapters are opening in Ontario including Story of Brampton Central™ in Brampton and Story of Rideau and Chapel™ in Ottawa.  More chapters are already in the works in other Canadian cities and will be coming soon. 

To find out more about the next chapter in rental living visit mystoryliving.com.  

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ABOUT HAZELVIEW

Hazelview is an owner, developer, and manager of global real estate investments committed to creating value for people and places. We are an active investor, with a hands-on team that identifies opportunities to invest globally. We are committed to fostering the long-term growth of our employees, residents and the investments we make for our clients. Hazelview Properties is a property management organization with a track record that spans 20 years of experience, managing properties in 6 provinces and 25 cities across Canada, including over 23,500 multi-residential units.  To learn more visit www.hazelview.com / www.hazelviewproperties.com


For media inquires: Stephanie Turner, Proof Strategies for Hazelview, sturner@getproof.com, (416) 969-1670